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Books : Search |
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The Tipping Point: How Little Things Can Make a Big Difference»rank: 99by: Malcolm Gladwell
: :'The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life,' writes Malcolm Gladwell, 'is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.' Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject. For example, Paul Revere was able to galvanize the forces of resistance so effectively in part ... |
Blink: The Power of Thinking Without Thinking»rank: 173by: Malcolm Gladwell
: :Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of 'thin slices' of behavior. The key is to rely on our 'adaptive unconscious'--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of ... |
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Outliers: The Story of Success»rank: 243by: Malcolm Gladwell
: :In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of 'outliers'--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at ... |
Unleashing the Ideavirus»rank: 135600by: Seth Godin, Malcolm Gladwell
: :Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. 'The future belongs to marketers who establish a foundation and process where interested people can market to each other,' he writes. 'Ignite consumer networks and then get out of the way and let them talk.' Godin ... |
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Blink: The Power of Thinking Without Thinking»rank: 53461by: Malcolm Gladwell
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Blink: Inteligencia intuitiva, Por que sabemos la sabemos la verdad en dos segundos (Blink: The Power of Thinking Without Thinking)»rank: 339869by: Malcolm Gladwell
:Book Description:In Blink, bestselling author Malcolm Gladwell revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant ¯in the blink of an eye¯ that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? |
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Blink - Power Of Thinking Without Thinking»rank: 109653by: Malcolm Gladwell
:Book Description:In Blink, bestselling author Malcolm Gladwell revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant ¯in the blink of an eye¯ that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? |
El Punto Clave (The Tipping Point. How Little Things Can Make a Big Difference)»rank: 606189by: Malcolm Gladwell
: :The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. In this widely acclaimed New York Times® bestseller, Gladwell explores and brilliantly illuminates the tipping point phenomenon, and looks at why major changes in our society so often happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. An intellectual adventure story and a road ... |
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Worlds Away»rank: 571964by: John Archer, David Brooks, Robert Bruegmann, Beatriz Colomina, Malcolm Gladwell
: :The suburbs have always been a fertile space for imagining both the best and the worst of modern social life. Portrayed alternately as a middle-class domestic utopia and a dystopic world of homogeneity and conformity--with manicured suburban lawns and the inchoate darkness that lurks just beneath the surface--these stereotypes belie a more realistic understanding of contemporary suburbia and its dynamic transformations. Organized by the Walker Art Center in association with the Heinz Architectural Center at Carnegie Museum of Art, Worlds Away: New Suburban Landscapes is the first major museum exhibition to examine both the art and architecture of the contemporary ... |
Blink»rank: 369872by: Malcolm Gladwell
: :The suburbs have always been a fertile space for imagining both the best and the worst of modern social life. Portrayed alternately as a middle-class domestic utopia and a dystopic world of homogeneity and conformity--with manicured suburban lawns and the inchoate darkness that lurks just beneath the surface--these stereotypes belie a more realistic understanding of contemporary suburbia and its dynamic transformations. Organized by the Walker Art Center in association with the Heinz Architectural Center at Carnegie Museum of Art, Worlds Away: New Suburban Landscapes is the first major museum exhibition to examine both the art and architecture of the contemporary ... |