Books : Search |
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Books : Search |
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly»rank: 1313by: David Meerman Scott
: :The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted ... |
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs»rank: 4303by: Craig Stull, Phil Myers, David Meerman Scott
: :If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire. |
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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers»rank: 435245by: David Meerman Scott
: :In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to Web marketing success is compelling content, delivered in new and surprising ways. In Cashing in with Content, he interviews 20 of today's most innovative Web marketers, sharing their secrets for using content to turn browsers into buyers, to encourage repeat business, and to unleash the ... |
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories»rank: 366821by: David Meerman Scott
: :A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share ... |
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Secrets of Tuned In Leaders»rank: 73015by: Craig Stull, Phil Myers, David Meerman Scott
: :Why do some products and companies fail, where others succeed? Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, Pragmatic Marketing's Craig Stull, Phil Myers and David Meerman Scott found seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market laggards. SECRET #1 = Work as a Trusted AdvisorSECRET #2 = Build from the Outside-InSECRET #3 = Simple is SmartSECRET #4 = Leadership is DistributedSECRET #5 = Stop Being a VendorSECRET #6 = Marketing with a Big “M”SECRET #7 = Measure only what Matters |
Cashing in With Content»rank: 73015by: David Meerman Scott
: :Why do some products and companies fail, where others succeed? Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, Pragmatic Marketing's Craig Stull, Phil Myers and David Meerman Scott found seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market laggards. SECRET #1 = Work as a Trusted AdvisorSECRET #2 = Build from the Outside-InSECRET #3 = Simple is SmartSECRET #4 = Leadership is DistributedSECRET #5 = Stop Being a VendorSECRET #6 = Marketing with a Big “M”SECRET #7 = Measure only what Matters |
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Cashing in With Content»rank: 73015by: David Meerman Scott
: :Why do some products and companies fail, where others succeed? Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, Pragmatic Marketing's Craig Stull, Phil Myers and David Meerman Scott found seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market laggards. SECRET #1 = Work as a Trusted AdvisorSECRET #2 = Build from the Outside-InSECRET #3 = Simple is SmartSECRET #4 = Leadership is DistributedSECRET #5 = Stop Being a VendorSECRET #6 = Marketing with a Big “M”SECRET #7 = Measure only what Matters |
Eyeball Wars : a novel of dot-com intrigue»rank: 2003239by: David Meerman Scott
: :Moving as quick as a mouse-click from Tokyo to New York City, from Silicon Valley to Sydney, from Nantucket to Amsterdam, Eyeball Wars spans cultures and continents, giving the insider's perspective on the struggles of dot-com start-ups and the clash between old media and new. |
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Tuned In»rank: 2003239by: Craig/ Myers, Phil/ Scott, David Meerman Stull
: :Moving as quick as a mouse-click from Tokyo to New York City, from Silicon Valley to Sydney, from Nantucket to Amsterdam, Eyeball Wars spans cultures and continents, giving the insider's perspective on the struggles of dot-com start-ups and the clash between old media and new. |
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Unabridged)»rank: 2003239by: Myers, Meerman Scott, Craig, Phil, David Stull
: :Moving as quick as a mouse-click from Tokyo to New York City, from Silicon Valley to Sydney, from Nantucket to Amsterdam, Eyeball Wars spans cultures and continents, giving the insider's perspective on the struggles of dot-com start-ups and the clash between old media and new. |