Bestsellers > Books > Data Mining
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Bestsellers > Books > Data Mining
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Web Analytics: An Hour a Day»rank: 3165by: Avinash Kaushik
: :Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. |
Competing on Analytics: The New Science of Winning»rank: 3722by: Thomas H. Davenport, Jeanne G. Harris
: :You have more information at hand about your business environment than ever before. But are you using it to 'out-think' your rivals? If not, you may be missing out on a potent competitive tool. In 'Competing on Analytics: The New Science of Winning' , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon: Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer ... |
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Advanced Web Metrics with Google Analytics»rank: 13765by: Brian Clifton
: :Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI. |
High Performance MySQL: Optimization, Backups, Replication, and More»rank: 7882by: Baron Schwartz, Peter Zaitsev, Vadim Tkachenko, Jeremy Zawodny, Arjen Lentz, Derek Balling
: :High Performance MySQL is the definitive guide to building fast, reliable systems with MySQL. Written by noted experts with years of real-world experience building very large systems, this book covers every aspect of MySQL performance in detail, and focuses on robustness, security, and data integrity. High Performance MySQL teaches you advanced techniques in depth so you can bring out MySQL's full power. Learn how to design schemas, indexes, queries and advanced MySQL features for maximum performance, and get detailed guidance for tuning your MySQL server, operating system, and hardware to their fullest potential. You'll also learn practical, safe, high-performance ways to scale your applications with replication, load balancing, high availability, ... |
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Head First SQL: Your Brain on SQL -- A Learner's Guide (Head First)»rank: 21989by: Lynn Beighley
: :Is your data dragging you down? Are your tables all tangled up? Well we've got the tools to teach you just how to wrangle your databases into submission. Using the latest research in neurobiology, cognitive science, and learning theory to craft a multi-sensory SQL learning experience, Head First SQL has a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep. Maybe you've written some simple SQL queries to interact with databases. But now you want more, you want to really dig into those databases and work with your data. Head First SQL will show you the fundamentals of SQL and ... |
FileMaker Pro 9: The Missing Manual»rank: 20350by: Geoff Coffey, Susan Prosser
: :FileMaker Pro 9: The Missing Manual is the clear, thorough and accessible guide to the latest version of this popular desktop database program. FileMaker Pro lets you do almost anything with the information you give it. You can print corporate reports, plan your retirement, or run a small country -- if you know what you're doing. This book helps non-technical folks like you get in, get your database built, and get the results you need. Pronto. The new edition gives novices and experienced users the scoop on versions 8.5 and 9. It offers complete coverage of timesaving new features such as the Quick Start screen that lets you open or ... |
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SQL Cookbook (Cookbooks (O'Reilly))»rank: 10729by: Anthony Molinaro
: :You know the rudiments of the SQL query language, yet you feel you aren't taking full advantage of SQL's expressive power. You'd like to learn how to do more work with SQL inside the database before pushing data across the network to your applications. You'd like to take your SQL skills to the next level. Let's face it, SQL is a deceptively simple language to learn, and many database developers never go far beyond the simple statement: SELECT FROM WHERE . But there is 'so' much more you can do with the language. In the 'SQL Cookbook,' experienced SQL developer Anthony Molinaro shares his favorite SQL techniques and features. You'll ... |
SAS For Dummies (For Dummies (Computer/Tech))»rank: 20309by: Stephen McDaniel, Chris Hemedinger
: : Created in partnership with SAS, this book explores SAS, a business intelligence software that can be used in any business setting or enterprise for data delivery, reporting, data mining, forecasting, statistical analysis, and more SAS employee and technologist Stephen McDaniel combines real-world expertise and a friendly writing style to introduce readers to SAS basics Covers crucial topics such as getting various types of data into the software, producing reports, working with the data, basic SAS programming, macros, and working with SAS and databases |
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Learning SQL (Learning)»rank: 20577by: Alan Beaulieu
: :SQL (Structured Query Language) is a standard programming language for generating, manipulating, and retrieving information from a relational database. If you're working with a relational database--whether you're writing applications, performing administrative tasks, or generating reports--you need to know how to interact with your data. Even if you are using a tool that generates SQL for you, such as a reporting tool, there may still be cases where you need to bypass the automatic generation feature and write your own SQL statements. To help you attain this fundamental SQL knowledge, look to 'Learning SQL,' an introductory guide to SQL, designed primarily for developers just cutting their teeth on the language. 'Learning ... |
Data Mining: Practical Machine Learning Tools and Techniques, Second Edition (Morgan Kaufmann Series in Data Management Systems)»rank: 34240by: Ian H. Witten, Eibe Frank
: :As with any burgeoning technology that enjoys commercial attention, the use of data mining is surrounded by a great deal of hype. Exaggerated reports tell of secrets that can be uncovered by setting algorithms loose on oceans of data. But there is no magic in machine learning, no hidden power, no alchemy. Instead there is an identifiable body of practical techniques that can extract useful information from raw data. This book describes these techniques and shows how they work. The book is a major revision of the first edition that appeared in 1999. While the basic core remains the same, it has been updated to reflect the changes that have ... |