Books : Search |
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Books : Search |
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Made to Stick: Why Some Ideas Survive and Others Die»rank: 311by: Chip Heath, Dan Heath
: :Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human ... |
Made to Stick (Chapter 5: Emotional): Why Some Ideas Survive and Others Die»rank: 187by: Chip Heath, Dan Heath
: :Learn the secrets to unlimited wealth and eternal life! (Not really, but we piqued your interest, didn’t we?) Don’t just convince people to think about your idea, get them to feel it too. Create empathy. Examples include the Mother Teresa principle (if I look at the one, I will act), beating smoking with the Truth, and schlocky but masterful mail-order ads. |
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Made to Stick (Introduction and Index): Why Some Ideas Survive and Others Die»rank: 1687by: Dan Heath
: :Your FREE introduction to the six characteristics shared by all successful ideas. What urban legends and movie theater popcorn can tell us about crafting a message that sticks, and the ultimate villain: the Curse of Knowledge. |
Made To Stick»rank: 631115by: Chip/ Heath, Dan/ Kahlenberg, Charles (NRT) Heath
: :Your FREE introduction to the six characteristics shared by all successful ideas. What urban legends and movie theater popcorn can tell us about crafting a message that sticks, and the ultimate villain: the Curse of Knowledge. |
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Responding to Crisis: A Rhetorical Approach to Crisis Communication (Lea's Communication Series)»rank: 798753from: Lawrence Erlbaum
: :In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented. For this reason, crisis consulting and the development of crisis response plans and protocols have become more than a cottage industry. Taking a rhetorical view of crisis events and utterances, this book is devoted to adding new insights to the discussion, and to describing a rhetorical approach to crisis communication. To help set the tone for that description, the opening chapter reviews a rhetorical perspective on ... |
Made to Stick : Why Some Ideas Survive and Others Die»rank: 1415137by: Chip; Heath, Dan Heath
: :In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented. For this reason, crisis consulting and the development of crisis response plans and protocols have become more than a cottage industry. Taking a rhetorical view of crisis events and utterances, this book is devoted to adding new insights to the discussion, and to describing a rhetorical approach to crisis communication. To help set the tone for that description, the opening chapter reviews a rhetorical perspective on ... |
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Made to Stick (Chapter 1: Simple): Why Some Ideas Survive and Others Die»rank: 74700by: Chip Heath, Dan Heath
: :Learn how to present your idea precisely and with meaning. Simple = core + compact. Topics include the low-fare airline, burying the lead, the inverted pyramid, using high concepts, and generative analogies. |
The Curse of Knowledge»rank: 1515919by: Chip Heath, Dan Heath
: :Impenetrable strategy statements can't unite employees behind an organization's goals, but concrete language and stories can. |
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Made to Stick (Epilogue): Why Some Ideas Survive and Others Die»rank: 92797by: Chip Heath, Dan Heath
: :Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick. |
Made to Stick»rank: 1785863by: Chip Heath & Dan Heath
: :Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick. |