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Books : Search |
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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs»rank: 2993by: Craig Stull, Phil Myers, David Meerman Scott
: :If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire. |
Secrets of Tuned In Leaders»rank: 72955by: Craig Stull, Phil Myers, David Meerman Scott
: :Why do some products and companies fail, where others succeed? Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, Pragmatic Marketing's Craig Stull, Phil Myers and David Meerman Scott found seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market laggards. SECRET #1 = Work as a Trusted AdvisorSECRET #2 = Build from the Outside-InSECRET #3 = Simple is SmartSECRET #4 = Leadership is DistributedSECRET #5 = Stop Being a VendorSECRET #6 = Marketing with a Big “M”SECRET #7 = Measure only what Matters |
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Tuned In»rank: 72955by: Craig/ Myers, Phil/ Scott, David Meerman Stull
: :Why do some products and companies fail, where others succeed? Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, Pragmatic Marketing's Craig Stull, Phil Myers and David Meerman Scott found seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market laggards. SECRET #1 = Work as a Trusted AdvisorSECRET #2 = Build from the Outside-InSECRET #3 = Simple is SmartSECRET #4 = Leadership is DistributedSECRET #5 = Stop Being a VendorSECRET #6 = Marketing with a Big “M”SECRET #7 = Measure only what Matters |
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Unabridged)»rank: 72955by: Myers, Meerman Scott, Craig, Phil, David Stull
: :Why do some products and companies fail, where others succeed? Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, Pragmatic Marketing's Craig Stull, Phil Myers and David Meerman Scott found seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market laggards. SECRET #1 = Work as a Trusted AdvisorSECRET #2 = Build from the Outside-InSECRET #3 = Simple is SmartSECRET #4 = Leadership is DistributedSECRET #5 = Stop Being a VendorSECRET #6 = Marketing with a Big “M”SECRET #7 = Measure only what Matters |
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Resources of the Earth: Origin, Use, and Environmental Impact»rank: 7021077by: James R. Craig, David J. Vaughan, Brian J. Skinner, Andrew T. Stull, Duane A. Griffin
: : Extensively illustrated, balanced, broad–based, and up–to–date, this book explores the nature and critical issues of all major types of earth resources--energy, metallic, nonmetallic, water, soil--and the impacts that resource usage has on the earth environment. It provides geologic background of resource formation and occurrence of most of the various types of resources; offers an international perspective; discusses resources not only from the scientific point of view, but also from the point of economic, political, historical considerations; and considers how the extraction and use of the resources creates impacts--local or global, immediate or delayed, visible or invisible, singular or cumulative. Minerals: The Foundations of Society. Plate Tectonics and The Origins ... |