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Books : Search |
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Made to Stick: Why Some Ideas Survive and Others Die»rank: 277by: Chip Heath, Dan Heath
: :Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human ... |
Made to Stick (Chapter 5: Emotional): Why Some Ideas Survive and Others Die»rank: 175by: Chip Heath, Dan Heath
: :Learn the secrets to unlimited wealth and eternal life! (Not really, but we piqued your interest, didn’t we?) Don’t just convince people to think about your idea, get them to feel it too. Create empathy. Examples include the Mother Teresa principle (if I look at the one, I will act), beating smoking with the Truth, and schlocky but masterful mail-order ads. |
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Made To Stick»rank: 615260by: Chip/ Heath, Dan/ Kahlenberg, Charles (NRT) Heath
: :Learn the secrets to unlimited wealth and eternal life! (Not really, but we piqued your interest, didn’t we?) Don’t just convince people to think about your idea, get them to feel it too. Create empathy. Examples include the Mother Teresa principle (if I look at the one, I will act), beating smoking with the Truth, and schlocky but masterful mail-order ads. |
Rumor Mills: The Social Impact of Rumor and Legend (Social Problems and Social Issues)»rank: 864374from: Aldine Transaction
: :The goal of this volume is to explore the social and political dynamics of rumour and the related concept of urban or contemporary legend. These forms of communication often appear in tandem with social problems, including riots, racial or political violence, and social and economic upheavals. The volume emphasizes the connection of rumour to a set of social concerns from government corruption and corporate scandal, to racial, religious, and other prejudices. Central to the dialogue are issues of truth, belief, history, public policy, and evidence. |
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Made to Stick : Why Some Ideas Survive and Others Die»rank: 1412649by: Chip; Heath, Dan Heath
: :The goal of this volume is to explore the social and political dynamics of rumour and the related concept of urban or contemporary legend. These forms of communication often appear in tandem with social problems, including riots, racial or political violence, and social and economic upheavals. The volume emphasizes the connection of rumour to a set of social concerns from government corruption and corporate scandal, to racial, religious, and other prejudices. Central to the dialogue are issues of truth, belief, history, public policy, and evidence. |
Made to Stick (Chapter 1: Simple): Why Some Ideas Survive and Others Die»rank: 74567by: Chip Heath, Dan Heath
: :Learn how to present your idea precisely and with meaning. Simple = core + compact. Topics include the low-fare airline, burying the lead, the inverted pyramid, using high concepts, and generative analogies. |
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The Curse of Knowledge»rank: 1513539by: Chip Heath, Dan Heath
: :Impenetrable strategy statements can't unite employees behind an organization's goals, but concrete language and stories can. |
Made to Stick (Epilogue): Why Some Ideas Survive and Others Die»rank: 92619by: Chip Heath, Dan Heath
: :Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick. |
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Made to Stick»rank: 1784687by: Chip Heath & Dan Heath
: :Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick. |
Made to Stick (Chapter 3: Concrete): Why Some Ideas Survive and Others Die»rank: 102511by: Chip Heath, Dan Heath
: :Naturally sticky ideas are full of indelible images–ice-filled bathtubs, apples with razors–because our brains are wired to remember concrete data. Learn how to describe your ideas within a context that will appeal to the senses. Examples include teaching subtraction with less abstraction, the Velcro Theory of memory, and Hamburger Helper. |