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Marketing Myopia

»rank: 1009826

by: Theodore Levitt


: :In order to ensure continued company growth, executives must define their industries broadly and take advantage of growth opportunities. Four conditions usually guarantee the self-deceiving cycle of bountiful expansion and undetected decay: the belief that an expanding and more affluent population assures growth; the belief that no competitive substitute exists for the industry's major product; too much faith in mass production and in the advantages of rapidly declining unit costs as output rises; and preoccupation with a product that lends itself to carefully controlled scientific experimentation, improvement, and manufacturing cost reduction. McKinsey Award Winner.


Exiled Egyptians: The Heart of Africa

»rank: 3095204

by: Moustafa Gadalla


: :Read a concise and comprehensive historical account of Egypt for the last 3,000 years. Read about the forgotten Ancient Egyptians, who fled the foreign invasions and religious oppressors. Read how they rebuilt the Ancient Egyptians model system in Africa, when Egypt itself became an Arab colony. Read about the Ancient Egyptians' social, economical, and political systems, and their extended application into sub-Sahara Africa. Find out how the Islamic jihads fragmented and dispersed the African continent into endless misery and chaos. Discover the true causes and dynamics of African slavery.


SWOT Analysis I: Looking Outside for Threats and Opportunities

»rank: 489672

by: Harvard Business School Press


: :Competitive strategy begins with the iterative assessment of the external environment and the organization's internal capabilities. This process of looking outside as well as inside is known to strategic planners by the acronym 'SWOT': Strengths, Weaknesses, Opportunities, and Threats. Using this strategy and Michael Porter's Five Forces framework, this chapter deconstructs the challenge of external analysis.


The MP3 and Internet Audio Handbook : Your Guide to the Digital Music Revolution

»rank: 1728695

by: Bruce Fries, Marty Fries


: :The MP3 and Internet Audio Handbook addresses the need for reliable information and cuts through the hype and confusion surrounding MP3 and other digital music technologies. This book explains the benefits of downloadable music and Internet radio in simple, easy-to-understand terms, and includes over 100 charts and illustrations, along with tutorials for the most popular digital music software. Included are step-by-step instructions for finding music on the Internet, listening to Internet radio, creating and playing MP3 files, recording music on a computer, recording custom CDs and connecting a PC to a stereo system. The MP3 and Internet Audio Handbook also includes lists of popular Internet radio stations and downloadable music ...


Russia's Chechen Wars 1994-2000 : Lessons from Urban Combat

»rank: 3136083

by: Olga Oliker


: :An examination of the difficulties faced by the Russian military in planningand carrying out urban operations in Chechnya.Russian and rebel military forces fought to control the Chechen city ofGrozny in the winters of 1994-1995 and 1999-2000, as well as clashing insmaller towns and villages. The author examines both Russian and rebeltactics and operations in those battles, focusing on how and why thecombatants' approaches changed over time. The study concludes that whilethe Russian military was able to significantly improve its ability to carryout a number of key tasks in the five-year interval between the wars, otherimportant missions--particularly in the urban realm--were ignored, largelyin the belief that the urban mission could be ...


Ivy League Admission: 180 Successful Business School (MBA) Essays

»rank: 551164

by: Dr. Nancy L. Nolan


: :This book offers an amazing collection of 180 successful essays for MBA admission. The essays are grouped into 60 different categories, which show the dozens of topics, approaches and writing styles that successful applicants have used to gain admission into top US business schools. The book also includes numerous examples of essays that explain extenuating circumstances in a candidate's academic history, such as a disappointing GPA and GMAT score. By sharing these essays, the editor, an Ivy League admissions expert, offers the most comprehensive resource available to current applicants. Competition is fierce at top MBA programs, where exceptional essays are mandatory. Before you start writing, check this intriguing one-of-a-kind collection.


The Heart of Change

»rank: 551164

by: Dan S. Cohen, John P. Kotter


: :An abstract is not available for this product.


Security + Study Guide Training System

»rank: 1300309

by: Robert J. Shimonski, Ralph "Jj" Crump


: : This books provides 100% coverage of all CompTIA official exam objectives and realistic exam simulation.


Sweet-Dreams Doll Cradle: Woodworking Plan

»rank: 91546

from: Meredith Corporation


: :Now that you've given your kids (or grandkids) armloads of dolls and stuffed animals, they're probably ready for some pint-sized furniture for their make-believe friends. Our full-size patterns take the guesswork out of constructing this child-pleaser.Measures 17-1/4' wide x 25' long. To provide you with a clear picture of what you'll receive when you purchase one of our shop-built downloadable plans, we've provided a brief summary of all the elements that this electronic plan includes: 1. Professional color photography of the finished product taken after we've finished building the project ourselves in the WOOD(r) magazine shop. You can even zoom in on the screen to see those little details.2. For ...


Stealing the Network: How to Own a Continent

»rank: 1691615

by: Ryan Russell, Jay Beale, Tim Mullen


: : The first book in the 'Stealing the Network' series was called a 'blockbuster' by Wired magazine, a 'refreshing change from more traditional computer books' by Slashdot.org, and 'an entertaining and informative look at the weapons and tactics employed by those who attack and defend digital systems' by . This follow-on book once again combines a set of fictional stories with real technology to show readers the danger that lurks in the shadows of the information security industry... Could hackers take over a continent?



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