Books : Search |
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Books : Search |
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Web Analytics: An Hour a Day»rank: 2947by: Avinash Kaushik
: :Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. |
Online Shopping Through Consumers' Eyes: A Study of Online Users' Responses to 107 Questions»rank: 663104by: Evgenii Prussakov
: :The book is based on 107 questions posed to the average Joe/Jane online consumers. The topics covered range from general online advertising and B2C marketing questions, to Website usability and modern day online consumer behavior. The research is intended for online marketers working in various fields: from affiliate marketing and analytics to SEO and Web design. It is the author's hope that the readers will find this study of practical use. |
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Web Analytics»rank: 663104by: Avinash Kaushik
: :The book is based on 107 questions posed to the average Joe/Jane online consumers. The topics covered range from general online advertising and B2C marketing questions, to Website usability and modern day online consumer behavior. The research is intended for online marketers working in various fields: from affiliate marketing and analytics to SEO and Web design. It is the author's hope that the readers will find this study of practical use. |